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Three weeks ago, a much larger agency approached Idris Kamau with an offer to take over representation of Elliot Openshaw, the twenty-one-year-old Lichfield Foresters midfielder Kamau has represented since he was sixteen. The pitch came with a trial arranged at a bigger club, a bigger commission structure, and an unspoken understanding that Kamau's small, low-fee practice wouldn't be able to compete if Openshaw's family wanted to hear it out.

Kamau didn't pass the offer on. Instead, he sat down with Openshaw and his parents himself and made the case against it: a Division Four midfielder with real potential but only one full season of regular first-team football behind him, being fast-tracked into a trial he wasn't physically or tactically ready for, at a level that would likely see him released within a year rather than developed. "If it goes wrong at nineteen, it follows you. If it goes wrong at twenty-two, you've got a career either side of it," is how one person familiar with the conversation described his pitch.

It would have been, by a considerable margin, the most lucrative moment of Kamau's career. He represents eleven players across the Alliance Division Four and Semi-Pro tiers, deliberately keeps his fees below the market rate, and has never taken on a client purely because they were likely to be valuable. Turning down this specific approach cost him more than any single deal he's ever made.

Openshaw stayed. Lichfield Foresters' manager Aldous Fenwick Prowse extended his first-team involvement this month, and by every account inside the club, Openshaw is playing with more confidence than at any point since he broke through.

"Idris told us what he thought and then told us it was still our decision," Openshaw's mother said. "Most people in his position tell you what's good for them and dress it up as advice. He didn't do that." Kamau, asked about the approach, declined to name the agency involved and said only that he'd "rather be right about a player in three years than paid about one now."